Clearly, the opportunity is to tell the propane story in our own words with the purpose of expanding public awareness of our fuel and its benefits. Done right, greater awareness can lead consumers to be more favorable toward propane and, ultimately, use more of it. We’ve got a great story to tell.
The challenge is making sure that any new public education initiative is done right. When PERC launched its first consumer education campaign a dozen years ago, three key factors were significantly different than what we have to work with today.
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